Privacy Policy

Last updated: August 25, 2026

This Privacy Policy describes how Long Puffer Jacket ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://longpufferjacket.com (the "Site").

1. What Personal Data We Collect

We collect various types of personal data to provide and improve our services to you. This may include:

• Contact Information: Name, email address, shipping address, billing address, phone number.
• Payment Information: Credit card numbers, debit card numbers, or other payment details (processed securely by third-party payment processors).
• Order Information: Details about the products you purchase, transaction history.
• Device Information: IP address, browser type, operating system, device identifiers, referring/exit pages, and timestamps.
• Usage Data: Information about how you interact with our Site, such as pages visited, products viewed, and time spent on pages.
• Location Data: General geographic location inferred from your IP address.

2. How We Collect Data

We collect personal data through various methods:

• Directly from You: When you create an account, place an order, subscribe to our newsletter, fill out forms, or contact customer support.
• Automated Technologies: Through cookies, web beacons, pixels, and other tracking technologies as you navigate our Site.
• Third-Party Services: From analytics providers (e.g., Google Analytics), advertising networks (e.g., Meta, TikTok, Snapchat), and payment processors.

3. Purpose of Data Collection

We use your personal data for the following purposes:

• Order Fulfillment: To process and fulfill your orders, manage payments, and deliver products.
• Customer Service: To provide support, respond to inquiries, and manage returns/exchanges.
• Marketing and Promotions: To send you promotional offers, newsletters, and information about our products and services (with your consent where required).
• Personalization: To personalize your shopping experience and recommend products you might be interested in.
• Analytics and Improvement: To understand how our Site is used, analyze trends, and improve our website, products, and services.
• Advertising: To deliver targeted advertisements to you on our Site and third-party platforms.
• Security and Fraud Prevention: To protect our Site, detect and prevent fraudulent transactions, and ensure the security of our systems.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

4. Third-Party Services That Receive Data

We share your personal data with third-party service providers to help us operate our business and provide our services. These third parties include:

• Payment Processors: Such as Stripe, PayPal, or other secure payment gateways, to process your payments. We do not store full payment card details on our servers.
• Shipping Carriers: Such as USPS, UPS, FedEx, or DHL, to deliver your orders.
• Analytics Providers: Such as Google Analytics, to understand website usage and performance.
• Advertising Platforms: Such as Meta (Facebook/Instagram), TikTok, Snapchat, Google Ads, to deliver targeted advertising and measure campaign effectiveness.
• Customer Support Platforms: To manage customer inquiries and communications.
• Email Marketing Services: To send newsletters and promotional emails.

These third parties are obligated to protect your information and use it only for the purposes for which it was disclosed.

5. Cookie Policy

Our Site uses "cookies" and similar tracking technologies (like web beacons and pixels) to enhance your browsing experience, analyze site usage, and assist in our marketing efforts. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Strictly Necessary Cookies: Essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
• Performance Cookies: Allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
• Functional Cookies: Enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting/Advertising Cookies: May be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly.

6. Data Retention Period

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period varies depending on the type of data and its purpose. For example:

• Order Data: Retained for several years to comply with tax and accounting obligations.
• Marketing Data: Retained until you opt-out or unsubscribe.
• Analytics Data: Retained for a period determined by the analytics provider (e.g., Google Analytics data is typically retained for 26 months).

When your personal data is no longer required, we will securely delete or anonymize it.

7. Your Rights

Depending on your jurisdiction (e.g., GDPR for EU residents, CCPA for California residents), you may have the following rights regarding your personal data:

• Right to Access: You have the right to request copies of your personal data we hold.
• Right to Correction/Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Deletion/Erasure: You have the right to request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• Right to Opt-Out of Sale (CCPA): California residents have the right to opt-out of the "sale" of their personal information. We do not "sell" personal information in the traditional sense. However, sharing data with advertising partners for targeted advertising may be considered a "sale" under CCPA. You can opt-out of such sharing by adjusting your cookie settings or contacting us.
• Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the information provided below.

8. Children's Privacy (COPPA Compliance)

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information from our systems in compliance with the Children's Online Privacy Protection Act (COPPA).

9. How Policy Updates Are Communicated

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Information for Privacy Inquiries

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: support@longpufferjacket.com

Website: https://longpufferjacket.com